Do you like good stories?
Let us tell them!

Story Developer

You need to communicate numbers, facts, or strategies, but you know: that alone won't touch anyone.

Your target audiences need more than information. They need to be reached emotionally. Emotions are triggered through stories. Emotions are the ultimate differentiator in an oversaturated market.

I know how to do this.

Since 2014, I have been leading Swisscom's internal multimedia team. Together, we produce around 500 videos per year. I have the privilege of contributing to story development in an advisory, supportive, and often leading capacity.

An article once called me the blind director. Perhaps because I have a vivid imagination, or perhaps because my Master's degree in Brand and Marketing Communication with a focus on Storytelling helps me with knowledge.

Whether workshop or consultation, I help you develop your corporate story or sharpen an existing one.

Marcel Roesch - Story Developer

My Services

Story Workshop

Together we develop your corporate story from scratch or sharpen an existing story.

Story Consulting

Individual consulting for your communication strategy with a focus on emotional stories.

Video Story Conception

From idea to finished concept – I help you tell your story visually.

About Me

Impossible doesn't exist! That's my motto.

At the age of three, I lost my eyesight. Nevertheless, I wanted to experience everything my friends and siblings could do:

  • I stood on roller skates playing hockey
  • I went to ice hockey games and concerts alone
  • I flew alone to language stays

With the help of kind people, a positive mindset, a functioning and engaged brain, courage and a bit of luck, anything is possible.

Meanwhile, I lead Swisscom's internal film and photo team. Film team? Yes. My employer Swisscom gave me the opportunity to live out my strengths. As a storyteller, strategic manager for the topic and apprentice supervisor, I can help shape communication and the future.

In 2019, I completed my Master's degree in Brand and Marketing Communication with a focus on Storytelling. At the same time, I founded the company help2type. I wanted to apply theory in practice. With help2type, I solved my own problem and developed a business model from it.

After being asked several times for keynotes, I attended coaching with a director and Top100 Speaker in Europe. That's how I also immersed myself in this world 6 years ago and now share my experiences and insights with great commitment.

My professional journey can be found at www.linkedin.com/in/marcelroesch

Marcel Roesch

Keynote and Coach

Impossible doesn't exist! After losing my eyesight at the age of 3, I had to face life's challenges. Whether racing down the mountain on a kickboard, traveling alone to foreign countries or being the head of a multimedia team in a large company, anything is possible.

Recently someone asked me how I could achieve that. It's the 5 elements mentioned above that I'd be happy to explore in a personal conversation or keynote.

If you're looking for a speaker who can cover mindset, will and storytelling, contact me.

Get in Touch

Marcel Roesch - Keynote Speaker

Previous Appearances

  • GIBB BM Graduation Ceremony 2025 – Keynote for 1400 people
  • Kiwanis – Workshop and Business Talk
  • Rochester - Bern Executive Programs – Executive Education and Leadership
  • ZFV – Corporate Event
  • Sales Power Day Swisscom – Motivation and Power Talk

Impressions

GIBB BM Graduation 2025

GIBB BM Graduation 2025

Rochester Bern Executive Programs

Rochester - Bern Executive Programs

ZFV Event

ZFV

Sales Power Day Swisscom

Sales Power Day Swisscom